Google Finance Launching? Google.com/Finance
Over the past three or four hours Search Engine Journal has noticed some interesting referrals from Google.com/finance. After visitng the URL, I saw that the live Google 404 “The requested URL /finance was not found on this server.” Error which usually leads to a hint that Google is launching a new service.
Thinking that this just may be a fluke in my referrals, I dug a bit deeper to find that SEJ has had multiple referrals from the Google.com/finance page, all for queries of “GOOG”, Google’s stock symbol.
Referral URL search strings :
http://google.com/finance?q=goog&btng=search+finance
0.frontend.sfe.scrooge.dc.borg.google.com:31853
Futhermore, all of these referrals lead to the most recent news stories on Google which we have published over the past week. The Google Finance channel or complementary search listings must be highlighting either blog or news stories related to stock ticker symbols. I’m also guessing that Google Finance Groups threads and possibly even Adwords or Google Local Maps may be included.
Adding more to my theory that Google is soon launching their Finance Channel or Google Finance, the referrals come from computers tracked back to Google.com, IP addresses 213.208.226.42, 65.57.245.11 & 80.169.137.162 (UK?) which seem to all be Google related in some form.
Given what I’ve found this morning, I’ll go out on a limb and say that Google Finance is about to launch or is going through some heavy testing.
There were some rumors about Google Finance launching last Summer as a competitor to Yahoo’s Finance channels and other ‘portal’ offerings. One of the rumors, reported by the Mercury News, was also that Google was “in talks with data vendor Revere Data, a San Francisco company — which will provide the data and analytics on U.S. public companies for the service.”
Source: Search Engine Journal
Thinking that this just may be a fluke in my referrals, I dug a bit deeper to find that SEJ has had multiple referrals from the Google.com/finance page, all for queries of “GOOG”, Google’s stock symbol.
Referral URL search strings :
http://google.com/finance?q=goog&btng=search+finance
0.frontend.sfe.scrooge.dc.borg.google.com:31853
Futhermore, all of these referrals lead to the most recent news stories on Google which we have published over the past week. The Google Finance channel or complementary search listings must be highlighting either blog or news stories related to stock ticker symbols. I’m also guessing that Google Finance Groups threads and possibly even Adwords or Google Local Maps may be included.
Adding more to my theory that Google is soon launching their Finance Channel or Google Finance, the referrals come from computers tracked back to Google.com, IP addresses 213.208.226.42, 65.57.245.11 & 80.169.137.162 (UK?) which seem to all be Google related in some form.
Given what I’ve found this morning, I’ll go out on a limb and say that Google Finance is about to launch or is going through some heavy testing.
There were some rumors about Google Finance launching last Summer as a competitor to Yahoo’s Finance channels and other ‘portal’ offerings. One of the rumors, reported by the Mercury News, was also that Google was “in talks with data vendor Revere Data, a San Francisco company — which will provide the data and analytics on U.S. public companies for the service.”
Source: Search Engine Journal


